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Territorial Marketing as an Element Boosting the Development of a Commune

Author

Listed:
  • Renigier-Biłozor Małgorzata

    (PhD Faculty of Geodesy, Geospatial and Civil Engineering University of Warmia and Mazury in Olsztyn)

  • Biłozor Andrzej

    (PhD Faculty of Geodesy, Geospatial and Civil Engineering University of Warmia and Mazury in Olsztyn)

Abstract

Recently, it has become popular to streamline the way of managing territorial units by adapting the marketing approach to a territorial dimension. The majority of cities and communes in Poland have realized that, in order to achieve their set goals under conditions of fierce competition for limited resources, it is necessary to introduce territorial marketing as one of the key and significant own tasks to be implemented. The objective of the article is to develop principles of the effective use and management of the area of a commune by carrying out suitable marketing projects, based on an analysis of the social, economic and geopolitical situation of the commune, with particular emphasis placed on location factors.

Suggested Citation

  • Renigier-Biłozor Małgorzata & Biłozor Andrzej, 2015. "Territorial Marketing as an Element Boosting the Development of a Commune," Real Estate Management and Valuation, Sciendo, vol. 23(2), pages 40-51, June.
    • Handle: RePEc:vrs:remava:v:23:y:2015:i:2:p:40-51:n:4
    DOI: 10.1515/remav-2015-0014
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