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The Impact of Sustainability Trends in Business

Author

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  • Grejdan Elena Florentina

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Tanase Ionut

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Barbu Lucia Nicoleta

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Serban Catalina Elena

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Rusu Georginana

    (Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

The scope of the present paper is to reveal that the impact of the companies is organized around the purpose of positive impact, which we define as increasing economic prosperity while contributing to a healthy environment and improving human wellbeing. The research method involves a quantitative investigation with an exploratory-descriptive scope. The sample consisted of 300 participants of the business field. Compared to other articles that have analyzed this idea, our main objectives were to analyze the tendency of entrepreneurs to implement new sustainability strategies, if they predicted the tendency of the entrepreneurial environment to invest in sustainability marketing strategies.

Suggested Citation

  • Grejdan Elena Florentina & Tanase Ionut & Barbu Lucia Nicoleta & Serban Catalina Elena & Rusu Georginana, 2025. "The Impact of Sustainability Trends in Business," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 19(1), pages 4052-4056.
    • Handle: RePEc:vrs:poicbe:v:19:y:2025:i:1:p:4052-4056:n:1034
    DOI: 10.2478/picbe-2025-0310
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