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Forecasting Television Audience Trends for Romanian News Channels Using the ARIMA Model

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  • Săseanu Ramona

    (University of Craiova, Craiova, Romania)

  • Strîmbeanu Ana-Maria

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Barbu Alexandra

    (Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

This research seeks to provide a thorough analysis of the broadcast reach of the leading news programs from five major television stations in Romania: TVR, PRO TV, Antena 1, Kanal D, and Prima TV, spanning the years 2018 to 2022. News journals are essential in educating the public and shaping opinions, making it essential to comprehend the behavior and preferences of viewers. By examining past data and applying prediction techniques, the study aims to uncover trends and patterns in audience dynamics. Using the ARIMA model, the research predicts audience performance and compares the forecast with actual data from 2023, evaluating the accuracy. The results offer valuable insights for those involved in the television industry, such as media professionals and stakeholders who can strategically plan and develop content in a way that is beneficial to their organization and to the wider public. As a result of the deeper understanding of audience scope, the study establishes a robust framework for future media analytics studies.

Suggested Citation

  • Săseanu Ramona & Strîmbeanu Ana-Maria & Barbu Alexandra, 2025. "Forecasting Television Audience Trends for Romanian News Channels Using the ARIMA Model," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 19(1), pages 2162-2177.
    • Handle: RePEc:vrs:poicbe:v:19:y:2025:i:1:p:2162-2177:n:1016
    DOI: 10.2478/picbe-2025-0168
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