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The impact of using emoji in online advertisements on consumer behavior. Case: Banking sector in Lebanon

Author

Listed:
  • Tarhini Bassam

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Saikaly Sandy

    (Lebanese International University, Sidon, Lebanon)

Abstract

Communication is an essential element in life. It is key to understanding each other, forming relationships, and sharing knowledge, information and ideas. “Social media is modifying the ways we communicate and is providing marketers with interactive means to effectively reach consumers. This has given rise to those digital images known as Emoji, which is a trending topic that is shaping our lives and sculpting its way to related social sciences.

Suggested Citation

  • Tarhini Bassam & Saikaly Sandy, 2021. "The impact of using emoji in online advertisements on consumer behavior. Case: Banking sector in Lebanon," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 15(1), pages 75-90, December.
    • Handle: RePEc:vrs:poicbe:v:15:y:2021:i:1:p:75-90:n:7
    DOI: 10.2478/picbe-2021-0008
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