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Japanese women in the contemporary society

Author

Listed:
  • Dinca Violeta Mihaela

    (The Bucharest University of Economic Studies, Bucharest, Romania)

  • Floricel Teodora

    (The Bucharest University of Economic Studies, Bucharest, Romania)

  • Zottu Monica

    (The Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

The purpose of this paper is to examine Japanese society and present contemporary issues with emphasis on the changes in the role, status and preferences of Japanese women within the Japanese society, through the years. The first part of the paper makes an overview on the evolution of the role of women in Japanese society during Shogunate until now, focusing mainly on increasing Japanese women's status within the enterprise. In the second part of the paper, the author exposes the results of several studies on the effects on the marketing of luxury for Japanese women, highlighting the correlation between increased interest to be as competitive in the workplace and enhancing concern for luxury brands.

Suggested Citation

  • Dinca Violeta Mihaela & Floricel Teodora & Zottu Monica, 2017. "Japanese women in the contemporary society," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 11(1), pages 607-615, July.
    • Handle: RePEc:vrs:poicbe:v:11:y:2017:i:1:p:607-615:n:65
    DOI: 10.1515/picbe-2017-0065
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