The use of Social Networking Sites in modern recruitment – empirical study

Current changes in technology and the role of the Internet open up new opportunities for companies both to communicate and to work. The fact that Social Media entered the business landscape, and in particular the recruitment landscape leads to a demand for knowledge about recruitment trends regarding social media. Contemporary social media and recruitment texts have been reviewed in order to identify what impact social media is having on the recruitment industry. It focuses on how companies and recruitment professionals are taking advantage of the social media landscape to recruit talented people. Relevant existing research has been reviewed and primary research conducted (both qualitative and quantitative). The authors have conducted 8 IDIs with recruiter from various industries. The latter consisted of 147 CAWIs with employees from various Polish organizations from several different industries. The article presents interesting results that can be especially useful for recruitment managers, specialists and company owners. It is recommended that in order to gain a fuller picture of the issues underlying the findings, quantitative research on a bigger scale should be undertaken.