Organization, Autopoiesis and Human Potential as Paradigm of the Future Organization

Background and purpose: Eternal challenge to researchers of organization theory is how to develop a suitable organization for increasingly more complex internal and external processes, and how to set a simple definition for it. Demanding environment of organization and civilization is under constant pressure of competition for profit. This dynamics of profit is blinding humans so that they are drawing away from themselves and from creativity in organizations. A human too often reacts automatically, meaning that they do not use all the potentials which is a paradox of organization. Therefore, the contribution of autopoiesis – as a complete intertwinement of processes of characteristic characteristiccontinuous movement in the area of creativity and holistic human culture – is important. When speaking about paradigm of tomorrow’s organization, we are speaking about a person in organization, interpersonal self/co-dependence and self/co-dependence on micro and macro level. The purpose of our contribution is to research-inside this more and more virtual organization – the position and role of an individual, humanity and human potential as a creative potential of organic-humane organization.