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Commercialization Methods of a New Product/service in ICT Industry: Case of a Science & Technology Park

Author

Listed:
  • Aslani Alireza

    (Faculty of New Sciences and Technology, University of Tehran, Tehran, Iran)

  • Eftekhari Hossein
  • Hamidi Mahdi
  • Nabavi Bahareh

    (Faculty of New Sciences and Technology, University of Tehran, Tehran, Iran;)

Abstract

Purpose: Commercialization is a step toward new products/services development. Due to high rate of product/service failure in ICT industry, the purpose of this paper is to study and evaluate commercialization methods implemented by companies that operate within ICT industry at the Science and Technology Park of University of Tehran.

Suggested Citation

  • Aslani Alireza & Eftekhari Hossein & Hamidi Mahdi & Nabavi Bahareh, 2015. "Commercialization Methods of a New Product/service in ICT Industry: Case of a Science & Technology Park," Organizacija, Sciendo, vol. 48(2), pages 131-138, May.
    • Handle: RePEc:vrs:organi:v:48:y:2015:i:2:p:131-138:n:2
    DOI: 10.1515/orga-2015-0007
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