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Organizational Culture and Scale Development: Methodological Challenges and Future Directions

Author

Listed:
  • Bavik Ali

    (Macau University of Science & Technology, Macau SAR)

  • Duncan Tara

    (University of Otago, New Zealand)

Abstract

Defining and measuring organizational culture (OC) is of paramount importance to organizations because a strong culture could potentially increase service quality and yield sustainable competitive advantages. However, such process could be challenging to managers because the scope of OC has been defined differently across disciplines and industries, which has led to the development of various scales for measuring OC. In addition, previously developed OC scales may also not be fully applicable in the hospitality and tourism context. Therefore, by highlighting the key factors affecting the business environment and the unique characteristics of hospitality industry, this paper aims to align the scope of OC closely with the industry and to put forth the need for a new OC scale that accurately responds to the context of the hospitality industry.

Suggested Citation

  • Bavik Ali & Duncan Tara, 2014. "Organizational Culture and Scale Development: Methodological Challenges and Future Directions," Nang Yan Business Journal, Sciendo, vol. 3(1), pages 55-66, December.
    • Handle: RePEc:vrs:nybujo:v:3:y:2014:i:1:p:55-66:n:5
    DOI: 10.1515/nybj-2015-0005
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    More about this item

    Keywords

    Organizational culture; hospitality industry; scale development; organizational culture scales; L83;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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