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Social Responsibility is Free & Sustainable - Why Doing Good While Doing Business is Good Business

Author

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  • Peters John

    (Chief Executive, GSE Research, Leeds, England)

Abstract

CSR is good for business in two broad ways: the generation of revenues and investment through the creation of a positive image; and the avoidance of loss, through the avoidance of a negative image. We look in particular from a marketing and quality assurance position in taking this view of CSR as value creator and loss avoider. Specifically, how CSR relates to trust, and can be a driver of trust. Trust is a crucial area of business, not particularly well-explored in the literature. Trust relates to how an organization relates to its investors, its employees, its recruits, its customers, and even its regulators. Trust is a key factor in facilitating transactions and building sustainable relationships.

Suggested Citation

  • Peters John, 2014. "Social Responsibility is Free & Sustainable - Why Doing Good While Doing Business is Good Business," Nang Yan Business Journal, Sciendo, vol. 2(1), pages 160-165, November.
  • Handle: RePEc:vrs:nybujo:v:2:y:2014:i:1:p:160-165:n:16
    DOI: 10.2478/nybj-2014-0036
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