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Internet Website as a Tool of Communication in Scientific Institutions

Author

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  • Feldy Marzena

    (Ph.D. National Information Processing Institute, Warsaw, Poland)

Abstract

The aim of the article is to analyze the use of websites in communication activities and image building of national scientific institutions. One of the reasons for undertaking this subject is the greater attention paid to scientific communication and its link to the need for society involvement in research, that was expressed in the “Rome Declaration on Responsible Research and Innovation in Europe” in 2014. Apart from that, there is an enhanced science mediatization that requires from PR specialists an extra effort to ensure that their messages are not distorted. The subject seems to be vital as there is a growing emphasis on commercialization of scientific research that creates the need to undertake deliberate efforts to popularize scientific discoveries. Moreover, a demographic decline, which more and more touches higher education institutions and forces them to strive for creating well-known brands, contributes to the subject’s importance.

Suggested Citation

  • Feldy Marzena, 2015. "Internet Website as a Tool of Communication in Scientific Institutions," Marketing of Scientific and Research Organizations, Sciendo, vol. 18(4), pages 37-76, December.
    • Handle: RePEc:vrs:mosaro:v:18:y:2015:i:4:p:37-76:n:2
    DOI: 10.14611/minib.18.04.2015.09
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