IDEAS home Printed from https://ideas.repec.org/a/vrs/mosaro/v18y2015i4p115-128n5.html
   My bibliography  Save this article

Challenges Facing the Marketing of Scientific and Research Institutes

Author

Listed:
  • Sojkin Bogdan

    (Poznan University of Economics, Poland Chair of Product Marketing, Faculty of Commodity Science, Poznan, Poland)

Abstract

This article presents the challenges that scientific research institutions face in terms of their marketing, which have been divided into two groups of those associated with internal marketing and those linked to external marketing. The most significant and important determinants that constitute challenges to both internal and external marketing were described. The key aspects of each of the identified challenges were indicated, as was their impact on the implementation of the marketing policy at institutions.

Suggested Citation

  • Sojkin Bogdan, 2015. "Challenges Facing the Marketing of Scientific and Research Institutes," Marketing of Scientific and Research Organizations, Sciendo, vol. 18(4), pages 115-128, December.
    • Handle: RePEc:vrs:mosaro:v:18:y:2015:i:4:p:115-128:n:5
    DOI: 10.14611/minib.18.04.2015.12
    as

    Download full text from publisher

    File URL: https://doi.org/10.14611/minib.18.04.2015.12
    Download Restriction: no
    File URL: https://libkey.io/10.14611/minib.18.04.2015.12?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:mosaro:v:18:y:2015:i:4:p:115-128:n:5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.