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The Role of Personnel Marketing in the Process of Building Corporate Social Responsibility Strategy of a Scientific Unit

Author

Listed:
  • Jarosławska-Sobór Sylwia

    (Central Mining Institute, Katowice, Poland)

Abstract

In this paper has been discussed the meaning a human capital is performing in the CSR strategy building and the role of the personnel marketing in this situation. Dynamic changes in the company surroundings extorted a new look on intangible resources. Organizations understood human capital and social competences firmly influence on creating values of the organization, profits generating and achieving a competitive advantage in XXI century. Personnel marketing nowadays is the flagship for the CSR implementation and building a values of modern organization, especially such special like scientific unit.

Suggested Citation

  • Jarosławska-Sobór Sylwia, 2015. "The Role of Personnel Marketing in the Process of Building Corporate Social Responsibility Strategy of a Scientific Unit," Marketing of Scientific and Research Organizations, Sciendo, vol. 17(3), pages 37-53, September.
    • Handle: RePEc:vrs:mosaro:v:17:y:2015:i:3:p:37-53:n:3
    DOI: 10.14611/minib.17.03.2015.09
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