IDEAS home Printed from https://ideas.repec.org/a/vrs/morgsr/v91y2024i1p73-88n1005.html
   My bibliography  Save this article

Factors Influencing Sponsorship vs Partnership Agreements for the International Olympic Committee

Author

Listed:
  • Ojuawo Olajide

    (Legal Counsel, Fédération Internationale de Football Association, and Master Graduate from Vytautas Magnus University, Lithuania. Address: K. Donelaičio g. 52, LT-44248 Kaunas, Lithuania. Phone: +1 786 564 5208.)

  • Šimkus Audrius

    (PhD, associate professor at Department of Management, Faculty of Economics and Management, Vytautas Magnus University, Lithuania. Address: K. Donelaičio g. 52, LT-44248 Kaunas, Lithuania. Phone: +370 37 327856.)

Abstract

The aim of this paper is to propose research-based insights on factors behind an international sports governing body, the International Olympic Committee (IOC), forming a sponsorship agreement or partnership agreement with a prospective company. The problem to be solved is addressed as: what factors influence the IOC when concluding a sponsorship agreement versus a partnership agreement? The theoretical part of this paper defines the concepts of governing bodies, commercial agreements and the objectives of the relevant stakeholders in the process of conducting commercial agreements. It also reviews the theories and elements of the specific types of commercial agreements: sponsorship agreements and partnership agreements. The field analysis part of the paper reviews the relevant research that has previously been conducted in this area for the IOC. The conclusion of the paper highlights the key elements of a sponsorship and partnership agreement from the perspective of an international sports governing body, and lists which are the driving factors for each agreement.

Suggested Citation

  • Ojuawo Olajide & Šimkus Audrius, 2024. "Factors Influencing Sponsorship vs Partnership Agreements for the International Olympic Committee," Management of Organizations: Systematic Research, Sciendo, vol. 91(1), pages 73-88.
    • Handle: RePEc:vrs:morgsr:v:91:y:2024:i:1:p:73-88:n:1005
    DOI: 10.2478/mosr-2024-0005
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/mosr-2024-0005
    Download Restriction: no
    File URL: https://libkey.io/10.2478/mosr-2024-0005?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:morgsr:v:91:y:2024:i:1:p:73-88:n:1005. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.