IDEAS home Printed from https://ideas.repec.org/a/vrs/mjsosc/v9y2018i3p233-241n23.html
   My bibliography  Save this article

A Review on the Efficacy of Immediacy Factors towards Achieving Communication Satisfaction via Email among Academic Staff

Author

Listed:
  • Anumudu Chinedu Eugenia
  • Yasin Mal-Imran
  • Akmar Ahmad Ghazali
  • Latif Muhammad Pauzi

    (Department of Communication, University Putra, Malaysia)

Abstract

The review paper intensively explored immediacy factors influencing communication satisfaction through asynchronous computer mediated communication mediums. Immediacy is one of the constructs of social presence theory deemed capable of compelling communication satisfaction on asynchronous computer mediated communications. It has been established in numerous related studies conducted on asynchronous virtual mediated channels. However, little or no consideration seemed to have been given to exploring these immediacy factors towards ascertaining communication satisfaction via email, as one of the asynchronous mediated communications. The need to study this via email is essential, especially towards making it more efficient since it still remained the third means of communication predominantly used for dispatching corporate issues. In this review, prompt feedback, approachability and similarity personality were the dimensions of immediacy explored in relations to the effectiveness towards attaining communication satisfaction on asynchronous virtual communications. The findings showed that these dimensions examined were capable of inspiring immediacy towards achieving communication on asynchronous computer mediated channels. Therefore, it is expected that these may equally motivate communication satisfaction via email as one of asynchronous virtual mediums. It also showed that most of the studies so far conducted were dominated by qualitative and mixed-method approaches. Few quantitative studies encountered in the review appeared lacking the capacity of generalizing the outcomes due to respondents’ poor turnout rate and inadequate sample sizes issues. Thus, empirical quantitative studies are still needed via email mode of interaction in order to resolve these issues and for revalidating the outcomes of the review.

Suggested Citation

  • Anumudu Chinedu Eugenia & Yasin Mal-Imran & Akmar Ahmad Ghazali & Latif Muhammad Pauzi, 2018. "A Review on the Efficacy of Immediacy Factors towards Achieving Communication Satisfaction via Email among Academic Staff," Mediterranean Journal of Social Sciences, Sciendo, vol. 9(3), pages 233-241, May.
  • Handle: RePEc:vrs:mjsosc:v:9:y:2018:i:3:p:233-241:n:23
    as

    Download full text from publisher

    File URL: https://www.degruyter.com/view/j/mjss.2018.9.issue-3/mjss-2018-0065/mjss-2018-0065.xml?format=INT
    Download Restriction: no

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:mjsosc:v:9:y:2018:i:3:p:233-241:n:23. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Peter Golla). General contact details of provider: https://www.sciendo.com/services/journals .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.