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The Effect of Social Media on Identity Construction


  • Gündüz Uğur

    (Assoc. Prof. Dr., Istanbul University, Faculty of Communication, Istanbul, Turkey)


The social media platforms have a growing importance in our lives since they are the places where we “showcase” our living experiences. They also reflect a variety of dimensions regarding our position in the virtual and physical social life. Both of these factors make people to play certain characters in the social arena. The Social Network is gaining more and more importance in today’s world and has a deeper impact on the society as to the traditional media. Social media enables identity expression, exploration, and experimentation; something natural for the human experience. It is the agencies in real life, which provide a source of names for different sectors, that inspire the internet communities and the interactions they make within themselves. It is essential to comprehend the motives of agencies to have an understanding of the group interactions on social platforms. The enable individuals present themselves to others and determine the way they would like to be perceives in addition to helping them connect and interact with people, and participate in the activities they wish. Communicating online offers many ways to connect with others: individuals may or may not use their real names, and they can open as many accounts as they want to. This study explores practical aspects of identity construction, relating to issues virtual communities and social media. It also analyzes the probable reasons that individuals feel the need to create a virtual identity for themselves as well as “the spiral of transformation”, that is, the creation period goes ahead of the internet to reach the real life. This study also aims at concentrating on the virtual communities appearing in the social networks while questioning their social and cultural qualities and values.

Suggested Citation

  • Gündüz Uğur, 2017. "The Effect of Social Media on Identity Construction," Mediterranean Journal of Social Sciences, Sciendo, vol. 8(5), pages 85-92, September.
  • Handle: RePEc:vrs:mjsosc:v:8:y:2017:i:5:p:85-92:n:8
    DOI: 10.1515/mjss-2017-0026

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