IDEAS home Printed from https://ideas.repec.org/a/vrs/mjsosc/v10y2019i1p39-47n4.html
   My bibliography  Save this article

Marketing Analysis of Locally Produced Rice in Abakaliki Local Government Area of Ebonyi State Nigeria

Author

Listed:
  • Nwali Anthony Chukwuma
  • Maureen Anyalor

    (Department of Accountancy/Business Administration/Banking and Finance, Alex Ekwueme Federal University Ndufu Alike Ikwo, Ebonyi State, Nigeria)

Abstract

The study investigated the challenges of marketing Abakaliki rice with interest in establishing the profitability and socio-economic characteristics of the marketer of the product. Mixed-method research approach consisting of the application of questionnaires and interview was used. It was conducted in three major markets located at Onu Ebonyi, Abakpa and Kpirikpiri in Ebonyi state, Nigeria. The population of the study was 120 marketers randomly selected using simple random sampling technique and proportional to the size of the market. Data was analysed using descriptive statistics. The results shows that women dominate the trade as 62% of Abakaliki rice marketers are women. Challenges of institutional, transportation facilities capital and credit facility constrained the growth of the business. Cost benefit analysis also shows that marketing of Abakaliki rice is profitable as N192, 740 only was the net profit at the end of the trading period. The study concludes by recommending formation of cooperative societies to enhance accessibility of start-up capital while governments at various levels should develop marketing policies that increase the marketing network of Abakaliki rice.

Suggested Citation

  • Nwali Anthony Chukwuma & Maureen Anyalor, 2019. "Marketing Analysis of Locally Produced Rice in Abakaliki Local Government Area of Ebonyi State Nigeria," Mediterranean Journal of Social Sciences, Sciendo, vol. 10(1), pages 39-47, January.
  • Handle: RePEc:vrs:mjsosc:v:10:y:2019:i:1:p:39-47:n:4
    as

    Download full text from publisher

    File URL: https://www.degruyter.com/view/j/mjss.2019.10.issue-1/mjss-2019-0004/mjss-2019-0004.xml?format=INT
    Download Restriction: no

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:mjsosc:v:10:y:2019:i:1:p:39-47:n:4. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Peter Golla). General contact details of provider: https://www.sciendo.com/services/journals .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.