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Entrepreneurial Motives in Two Emerging Economies: A Comparison between Urban Mexico and Morocco


  • Robichaud Yves

    (Professor, Department of Accounting, Laurentian University, Canada)

  • Cachon Jean-Charles

    (Professor, Department of Marketing and Management, Laurentian University, Canada)

  • Taghzouti Abdellatif

    (Professor, École nationale de Commerce et de Gestion, Université Sidi Mohamed Ben Abdella, Morocco)

  • Assaidi Abdelouahid

    (Professor, Department of Finance and Operations, Laurentian University, Canada)

  • Codina José Nicolas Barragan

    (Professor, Faculty of Accounting and Management, Universidad de Nuevo Leon, Mexico)


This research tried to identify similarities and differences in motives between male urban entrepreneurs from Mexico and Morocco. The Mexican sample of 192 respondents was drawn from Chambers of Commerce listings in Guadalajara and Monterrey. The Moroccan sample of 222 respondents came from the Fès-Meknès region. In both countries a majority of entrepreneurs went into business by necessity and pursued monetary goals in order to secure their financial future for their families and for themselves. Larger cohorts of younger entrepreneurs were present in Mexico, where female spouses tended to be more often involved in their husband’s business and contributing more to family income, as compared to Morocco. In Mexico, a larger proportion of entrepreneurs were also expressing a very strong interest for intrinsic goals involving self-actualization, meeting challenges, while Moroccan respondents were more in search for autonomy and independence besides pursuing extrinsic or financial goals. Results generally confirm results obtained elsewhere in Africa and Latin America.

Suggested Citation

  • Robichaud Yves & Cachon Jean-Charles & Taghzouti Abdellatif & Assaidi Abdelouahid & Codina José Nicolas Barragan, 2019. "Entrepreneurial Motives in Two Emerging Economies: A Comparison between Urban Mexico and Morocco," Mediterranean Journal of Social Sciences, Sciendo, vol. 10(1), pages 141-159, January.
  • Handle: RePEc:vrs:mjsosc:v:10:y:2019:i:1:p:141-159:n:14

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