IDEAS home Printed from https://ideas.repec.org/a/vrs/manmen/v22y2018i2p187-203n12.html
   My bibliography  Save this article

Digital Technologies in the Process of Virtualization of Consumer Behaviour – Awareness of New Technologies

Author

Listed:
  • Kaczorowska-Spychalska Dominika

    (Ph.D. University of Lodz, Faculty of Management Department of Marketing Poland)

Abstract

Digital resolution is currently one of the most important forces determining changes and their dynamics in the social, cultural and economic dimension. Digital technologies such as the Internet of Things and Artificial Intelligence will, according to Gartner’s Hype Cycle for Emerging Technologies 2017, play an increasingly important role while creating a new quality of the market space. Yet, these are multidimensional issues whose potential should be considered both, from the perspective of enterprises that create and/or adapt such technologies in their production, logistics or sale processes as well as in consumer perspective taking into account a degree of awareness, interest and fascination of potential buyers, users with such devices and solutions. This is determined by dualism of approach to digital technologies (economic approach vs. humanistic approach) and evaluation of their potential benefits and threats. It seems, however, that virtualization of consumer behaviour as a consequence of impact of technologies such as the Internet of Things and Artificial Intelligence, can at the same time be a significant driving force of further processes of digitalization, its dimensions and dynamics.

Suggested Citation

  • Kaczorowska-Spychalska Dominika, 2018. "Digital Technologies in the Process of Virtualization of Consumer Behaviour – Awareness of New Technologies," Management, Sciendo, vol. 22(2), pages 187-203, December.
    • Handle: RePEc:vrs:manmen:v:22:y:2018:i:2:p:187-203:n:12
    DOI: 10.2478/manment-2018-0031
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/manment-2018-0031
    Download Restriction: no
    File URL: https://libkey.io/10.2478/manment-2018-0031?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:manmen:v:22:y:2018:i:2:p:187-203:n:12. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.