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Determinants of consumer purchasing behaviour / Uwarunkowania zachowań nabywczych konsumentów w świetle teorii zachowań konsumentów

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  • Roszkowska-Hołysz Dorota

    (University of Zielona Gora Economy and Management Department)

Abstract

Purchasing behaviours are subject of interest to social sciences. Their presence in the determined form and their intensity are the resultant of influencing the consumer with factor of the psychological, demographic, economic and sociocultural nature. Factors from different groups also interact with each other, strengthening or weakening the power of influence. Determinants of consumer purchasing behavior described at a group of general issues and complex. They do not apply directly to specific events in a specific time and place. However, they are derived from the conclusions of different studies. They are important in economic theory, as it allows to generalize the different stimuli, indicating their common properties. To understood them good, it is necessary to show their full sizes.

Suggested Citation

  • Roszkowska-Hołysz Dorota, 2013. "Determinants of consumer purchasing behaviour / Uwarunkowania zachowań nabywczych konsumentów w świetle teorii zachowań konsumentów," Management, Sciendo, vol. 17(1), pages 333-345, May.
    • Handle: RePEc:vrs:manmen:v:17:y:2013:i:1:p:333-345:n:23
    DOI: 10.2478/manment-2013-0023
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