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Brand identity of Lubuskie Voivodeship / Silna marka wyznacznikiem rozwoju gospodarki w województwie lubuskim

Author

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  • Perzyńska Agnieszka

    (University of Zielona Góra)

Abstract

Celem artykułu jest zaprezentowanie jaką wielką rolę pełni marka, która jest wyznacznikiem rozwoju gospodarki w województwie lubuskim. Budowanie silnej marki miasta jest zadaniem na wiele lat. Efekty mogą zostać zauważone prędzej poprzez działania promocyjne skupione na organizowaniu wszelkiego rodzaju imprez kulturalnych, sportowych. Silna marka to potężne źródło przewagi konkurencyjnej. Stworzenie silnej marki jest katalizatorem rozwoju gospodarczego regionu.

Suggested Citation

  • Perzyńska Agnieszka, 2013. "Brand identity of Lubuskie Voivodeship / Silna marka wyznacznikiem rozwoju gospodarki w województwie lubuskim," Management, Sciendo, vol. 17(1), pages 247-258, May.
    • Handle: RePEc:vrs:manmen:v:17:y:2013:i:1:p:247-258:n:17
    DOI: 10.2478/manment-2013-0017
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