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The design and the implementation of the development strategy at public higher education institutions

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  • Wyrwa Joanna

    (University of Zielona Góra Faculty of Economics and Management)

Abstract

Projektowanie i implementacja strategii rozwoju w publicznych szkołach wyższych Artykuł koncentruje się na wskazaniu modelowego ujęcia procesu projektowania i wdrażania strategii rozwoju w uczelni wyższej. Zasadniczą przesłanką podjęcia tematu dotyczącego formułowania i implementacji strategii rozwoju w szkołach wyższych jest rosnące zapotrzebowanie ze strony uczelni na opracowanie modelu projektowania i wdrażania strategii w tego typu podmiotach. Uczelnia wyższa jest specyficzną organizacją, dlatego nie można w sposób bezpośredni zastosować metod analizy strategicznej, które zostały zaprojektowane głównie z myślą o budowaniu strategii przedsiębiorstw. Celem artykułu jest uwypuklenie roli myślenia strategicznego w kontekście zarządzania szkołą wyższą.

Suggested Citation

  • Wyrwa Joanna, 2012. "The design and the implementation of the development strategy at public higher education institutions," Management, Sciendo, vol. 16(2), pages 343-360, December.
    • Handle: RePEc:vrs:manmen:v:16:y:2012:i:2:p:343-360:n:24
    DOI: 10.2478/v10286-012-0074-9
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