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A study of the relationship between online movie reviews and the intention to watch the movie

Author

Listed:
  • Shieh Hwai-Shuh

    (Department of Business Administration, College of Management Shih Chien University, Taipei City, Taiwan)

  • Lin Szu-Yu

    (Institute of Business and Management, College of Management National Yang Ming Chiao Tung University, Taipei City, Taiwan)

Abstract

Aim/purpose – This study explores how the content feature and source of eWOM affect people’s intentions and further analyses the effectiveness of eWOM on people’s intention to watch movies.

Suggested Citation

  • Shieh Hwai-Shuh & Lin Szu-Yu, 2022. "A study of the relationship between online movie reviews and the intention to watch the movie," Journal of Economics and Management, Sciendo, vol. 44(1), pages 344-375, January.
    • Handle: RePEc:vrs:jecman:v:44:y:2022:i:1:p:344-375:n:12
    DOI: 10.22367/jem.2022.44.14
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    More about this item

    Keywords

    source of eWOM; content feature of eWOM; online movie review; between-subject design;
    All these keywords.

    JEL classification:

    • C12 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Hypothesis Testing: General
    • C90 - Mathematical and Quantitative Methods - - Design of Experiments - - - General

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