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The evolution of business models of Polish health resort enterprises

Author

Listed:
  • Kozarkiewicz Alina

    (Department of Organisational Management, Human Resources Management and Economic Law, Faculty of Management, AGH University of Science and Technology, Kraków, Poland)

  • Kabalska Agnieszka

    (Department of Organisational Management, Human Resources Management and Economic Law, Faculty of Management, AGH University of Science and Technology, Kraków, Poland)

Abstract

Aim/purpose – The aim of the paper is to explore the evolution of business models of health resort enterprises. The sector is perceived in this research as a case of a particular, traditional sector based on natural (here: balneological) resources which has been undergoing significant changes. In addition to the analysis of the evolution of business models, the purpose was to investigate the role of different categories of resources, e.g. infrastructure or relational competences, in substituting natural resources in the creation of business models.

Suggested Citation

  • Kozarkiewicz Alina & Kabalska Agnieszka, 2020. "The evolution of business models of Polish health resort enterprises," Journal of Economics and Management, Sciendo, vol. 39(1), pages 62-81, March.
    • Handle: RePEc:vrs:jecman:v:39:y:2020:i:1:p:62-81:n:7
    DOI: 10.22367/jem.2020.39.04
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    More about this item

    Keywords

    business model; business model evolution; health resort;
    All these keywords.

    JEL classification:

    • I11 - Health, Education, and Welfare - - Health - - - Analysis of Health Care Markets
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General

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