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Effect of Experiential Quality and Experiential Satisfaction on Revisit Intention in Lake Toba

Author

Listed:
  • Rini Endang Sulistya

    (Faculty of Economics and Business, Universitas Sumatera Utara, Indonesia)

  • Sembiring Beby Karina Fawzeea

    (Faculty of Economics and Business, Universitas Sumatera Utara, Indonesia)

  • Absah Yeni

    (Faculty of Economics and Business, Universitas Sumatera Utara, Indonesia)

Abstract

The purpose of this study is to look at the influence of experiential quality on revisit intention through experiential satisfaction. The population in this study is tourists, of an unknown population number, who have already visited Lake Toba. Based on Malhotra’s theory, with the number of respondents of 324, the sampling method used is accidental sampling. The data analysis in this study is descriptive analysis and statistical analysis of PLS-SEM using Smart-PLS software. The results of this study show that experiential quality has a positive and significant effect on experiential satisfaction variables. Experiential quality has a positive and significant effect on variable revisit intention, and experiential satisfaction has a positive and significant effect on variable revisit intention through experiential satisfaction. The implication of this research is that experience is an important thing to research where good and bad experiences can make tourists revisit to the visited tourist attractions.

Suggested Citation

  • Rini Endang Sulistya & Sembiring Beby Karina Fawzeea & Absah Yeni, 2021. "Effect of Experiential Quality and Experiential Satisfaction on Revisit Intention in Lake Toba," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 12(1), pages 41-48, April.
    • Handle: RePEc:vrs:hjobpa:v:12:y:2021:i:1:p:41-48:n:7
    DOI: 10.2478/hjbpa-2021-0004
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