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Market Capacity of Coal for Heating and its Regional Differentiation as a Basis for Making Directions of Marketing Activities of Mining Companies in a Segment of Individual Customers

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  • Bogacz Paweł

    (Dr inż., AGH Akademia Górniczo-Hutnicza, Katedra Ekonomiki i Zarządzania w Przemyśle, Kraków)

Abstract

The article describes the importance of individual client in making level of demand for hard coal in Poland, and points to lack of use this potential by Polish hard coal producers. These arguments were derived firstly on the basis of analysis of the present structure of the hard coal market in Poland, including terms of the competitive situation. Secondly were taken into account characteristics of the level of demand for the product generated by the segment of individual clients. First of all the author focused on the second element, indicating the size and capacity of the quantitative and valuable part of the market for the year 2013. These analyses were carried out on the national level and in terms of individual provinces. In this way the level of the annual capacity of individual clients in Poland is 19.25 million Mg of hard coal. Taking into account prices of coal, calculation of the capacity of value is equal to 15.6 billion złoty per year. In regional terms the author also identified the most attractive in terms of capacity volumes and values Polish province, which included Mazowieckie and Silesia.

Suggested Citation

  • Bogacz Paweł, 2016. "Market Capacity of Coal for Heating and its Regional Differentiation as a Basis for Making Directions of Marketing Activities of Mining Companies in a Segment of Individual Customers," Gospodarka Surowcami Mineralnymi / Mineral Resources Management, Sciendo, vol. 32(2), pages 95-110, June.
    • Handle: RePEc:vrs:gosmin:v:32:y:2016:i:2:p:95-110:n:6
    DOI: 10.1515/gospo-2016-0016
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