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How Good is Your User Experience? Measuring and Designing Interactions

Author

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  • Wildner Raimund

    (Managing Director and Vice President of GfK Verein and Professor of Business Administration and Statistics at the University of Erlangen-Nuremberg, Germany)

  • Kittinger-Rosanelli Christine

    (Managing Editor GfK MIR GfK Verein, Nuremberg, Germany)

  • Bosenik Tim

    (Global Product Lead User Experience, GfK, Hamburg, Germany)

Abstract

Form and function are important dimensions of consumer choice, but there is more in our increasingly digital world. It is not only products per se that need to be designed but the whole interaction between consumers and brands. The whole UX or user experience is more important than ever before. Digitalism nowadays is everywhere, and even mundane products are becoming more digital (e.g. ovens), while others evolve that are purely digital (e.g. PayPal).

Suggested Citation

  • Wildner Raimund & Kittinger-Rosanelli Christine & Bosenik Tim, 2015. "How Good is Your User Experience? Measuring and Designing Interactions," GfK Marketing Intelligence Review, Sciendo, vol. 7(2), pages 52-57, November.
    • Handle: RePEc:vrs:gfkmir:v:7:y:2015:i:2:p:52-57:n:10
    DOI: 10.1515/gfkmir-2015-0019
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