IDEAS home Printed from https://ideas.repec.org/a/vrs/gfkmir/v1y2009i2p44-53n6.html
   My bibliography  Save this article

Response Styles and how to Correct them

Author

Listed:
  • Weijters Bert

    (Is Assistant Professor of Marketing at Vlerick Leuven Gent Management School, Reep 1, 9000 Ghent, Belgium)

  • Geuens Maggie

    (Is Associate Professor of Marketing at Vlerick Leuven Gent Management School, Reep 1, 9000 Ghent, Belgium)

  • Schillewaert Niels

    (Is Professor of Marketing at Vlerick Leuven Gent Management School and Ghent University, Hoveniersberg 24, 9000 Ghent, Belgium)

Abstract

Cross-mode surveys are on the rise. Unfortunately, data obtained from different modes of data collection (e.g., telephone and online data) may not be comparable due to measurement bias, especially differences in acquiescence, disacquiescence, extreme and midpoint response styles. This article discusses a study that finds response style differences between data based on the same questionnaire, but obtained by different modes of data collection: paper-and-pencil questionnaires, telephone interviews, and online questionnaires. Similar problems may also occur in cross-national data. We propose a new method to measure response styles and correct for them: the representative indicators response style means and covariance structure (RIRSMACS) method

Suggested Citation

  • Weijters Bert & Geuens Maggie & Schillewaert Niels, 2009. "Response Styles and how to Correct them," GfK Marketing Intelligence Review, Sciendo, vol. 1(2), pages 44-53, November.
    • Handle: RePEc:vrs:gfkmir:v:1:y:2009:i:2:p:44-53:n:6
    DOI: 10.2478/gfkmir-2014-0077
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/gfkmir-2014-0077
    Download Restriction: no
    File URL: https://libkey.io/10.2478/gfkmir-2014-0077?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Poulton, David W. & Kaplinsky, Eran S., 2022. "Unfinished business: Market-based instruments under the Alberta Land Stewardship Act," Land Use Policy, Elsevier, vol. 123(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:gfkmir:v:1:y:2009:i:2:p:44-53:n:6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.