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The Development of E-Commerce and Consumer Attitudes – A Comparative Analysis of Poland, Ukraine and Belarus

Author

Listed:
  • Gregor Bogdan
  • Kalińska-Kula Magdalena

    (University of Lodz, Faculty of Management Department of Marketing, Matejki 22/26, 90-237Lodz, Poland)

Abstract

Research background: Motivation for this paper is the rapid development of the electronic commerce sector and its increasing role as a sales channel. The level of e-commerce development is spatially diverse, both across continents and countries. As such, this study examined the conditions of electronic commerce development in the context of the specificity of e-consumers’ behavior in selected European countries.

Suggested Citation

  • Gregor Bogdan & Kalińska-Kula Magdalena, 2020. "The Development of E-Commerce and Consumer Attitudes – A Comparative Analysis of Poland, Ukraine and Belarus," Folia Oeconomica Stetinensia, Sciendo, vol. 20(2), pages 183-198, December.
    • Handle: RePEc:vrs:foeste:v:20:y:2020:i:2:p:183-198:n:15
    DOI: 10.2478/foli-2020-0043
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    More about this item

    Keywords

    online shopping; e-consumers’ attitudes; e-commerce;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • F14 - International Economics - - Trade - - - Empirical Studies of Trade
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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