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Predicting Mobile Banking Adoption: An Integration of TAM and TPB with Trust and Perceived Risk

Author

Listed:
  • Aldammagh Ziad

    (Faculty of Economics & Administrative Sciences, Al-Azhar University, Palestine.)

  • Abdeljawad Rabah

    (Faculty of Administrative and Financial Sciences, Gaza University, Palestine.)

  • Obaid Tareq

    (Faculty of Economics & Administrative Sciences, Al-Azhar University, Palestine)

Abstract

Mobile banking has been a game changer for financial organizations in terms of remote banking services. However, many customers remain uncertain due to its security. Therefore, improving the comprehension of the customer’s reasons and methods of using bank sites, including their behaviour towards e-banking, is crucial. This article discusses the matter by suggesting a technology acceptance model that integrates the theory of the planned behavior model in the classic TAM model with trust and perceived risk in order to elucidate the aspects that influence users’ acceptance of mobile banking applications in Palestine. This study is designed to give both theoretical and empirical support for e-commerce adoption. We are also capable in providing particular marketing ideas for practitioners in relation to the uptake of mobile banking.

Suggested Citation

  • Aldammagh Ziad & Abdeljawad Rabah & Obaid Tareq, 2021. "Predicting Mobile Banking Adoption: An Integration of TAM and TPB with Trust and Perceived Risk," Financial Internet Quarterly (formerly e-Finanse), Sciendo, vol. 17(3), pages 35-46, September.
    • Handle: RePEc:vrs:finiqu:v:17:y:2021:i:3:p:35-46:n:3
    DOI: 10.2478/fiqf-2021-0017
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    Cited by:

    1. Tengku Ikmal Hakimi & Johanna Abdullah Jaafar & Nor Azah Abdul Aziz, 2023. "What factors influence the usage of mobile banking among digital natives?," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(4), pages 763-778, December.

    More about this item

    Keywords

    TAM; TPB mobile banking; perceived risk; trust; Palestine;
    All these keywords.

    JEL classification:

    • O1 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development
    • O16 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Financial Markets; Saving and Capital Investment; Corporate Finance and Governance

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