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Place Marketing in Hungary: The Case of Debrecen

Author

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  • Kozma Gábor

    (Department of Social Geography and Regional Development Policy, University of Debrecen, Hungary, 4010 Debrecen, P.O. Box 9)

Abstract

After the political transformations in East-Central Europe local authorities were forced to realise that they have to employ more active policy, and consequently, the use of place marketing became more popular. The study examines one particular city in Hungary, Debrecen, and concentrates on two areas. First, it presents what methods were employed in an attempt to attract economic players and tourists, and to increase the satisfaction of existing target groups. Secondly, it evaluates the steps taken: how characteristic were the tools used in Debrecen in other Hungarian cities, and what positive and negative features of marketing activity can be identified.

Suggested Citation

  • Kozma Gábor, 2009. "Place Marketing in Hungary: The Case of Debrecen," European Spatial Research and Policy, Sciendo, vol. 16(1), pages 59-74, June.
    • Handle: RePEc:vrs:eusprp:v:16:y:2009:i:1:p:59-74:n:4
    DOI: 10.2478/v10105-009-0004-6
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    Keywords

    place marketing; Debrecen;

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