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Measuring Efficiency of Websites of Agrotouristic Farms from Poland and Slovakia

Author

Listed:
  • Król Karol

    (University of Agriculture in Kraków,Kraków,Poland)

  • Halva Jozef

    (University of Agriculture in Kraków,Kraków, Poland)

Abstract

Subject and purpose of work: The aim of the paper was to study traditional measures of efficiency of websites of agrotouristic farms from Poland and Slovakia. Materials and methods: It was assumed that basic measures of efficiency of a website of an agrotouristic farm are: a number of displays, mean time spent by a user in a website and also a mean number of pages which were browsed. 200 websites were analysed and their addresses were gained from online catalogues. The amounts of established measures were gained by means of SimilarWeb application. Results: In case of websites of agrotouristic farms from Poland, statistical data were available for 54 websites whereas for Slovak websites - there were 52 of them. There was by about 15.5% less number of views on the websites of Polish farms in contrast to Slovak ones, however there were Polish websites where users spent more time. In holiday months, tested websites had the highest viewer rating. Conclusions: Performed surveys brought a series of methodical questions. Gained statistics of websites’ usage do not tell much about differences in the Internet using rate in promotion of agrotouristic farms in Poland and Slovakia.

Suggested Citation

  • Król Karol & Halva Jozef, 2017. "Measuring Efficiency of Websites of Agrotouristic Farms from Poland and Slovakia," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, vol. 10(2), pages 50-59, June.
    • Handle: RePEc:vrs:ecoreg:v:10:y:2017:i:2:p:50-59:n:5
    DOI: 10.2478/ers-2017-0015
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