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Memetic pool as a new approach in service quality analysis

Author

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  • Stepaniuk Krzysztof

    (Bialystok University of Technology, Faculty of Management, Department of Tourist Economy, Poland)

Abstract

This paper attempts to decompose, as well as perform a quantitative and qualitative analysis of the way to externalize the perception of the accommodation service. The research material consisted of the opinions of users of accommodation facilities, located in the vicinity of the twelve selected national parks in Poland. It was assumed that the reflection of the perception of the quality of the service process is the transfer of intangible content related to the service itself, which can be externalized, among other things, through entries in social networks.

Suggested Citation

  • Stepaniuk Krzysztof, 2016. "Memetic pool as a new approach in service quality analysis," Engineering Management in Production and Services, Sciendo, vol. 8(4), pages 94-102, December.
    • Handle: RePEc:vrs:ecoman:v:8:y:2016:i:4:p:94-102:n:10
    DOI: 10.1515/emj-2016-0037
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