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Marketing principles for Industry 4.0 — a conceptual framework

Author

Listed:
  • Nosalska Katarzyna

    (Kozminski University, Poland)

  • Mazurek Grzegorz

    (Kozminski University, Poland)

Abstract

The holistic approach to Industry 4.0 requires a broader look at the changes taking place in the area of marketing. Therefore, this article mainly aims to present an outline of changes in marketing for companies implementing the concept of Industry 4.0 in the context of Design Principles of Industry 4.0. The authors propose a conceptual framework for Marketing in Industry 4.0, deriving from the guidelines for designing strategies to implement Industry 4.0.

Suggested Citation

  • Nosalska Katarzyna & Mazurek Grzegorz, 2019. "Marketing principles for Industry 4.0 — a conceptual framework," Engineering Management in Production and Services, Sciendo, vol. 11(3), pages 9-20, September.
    • Handle: RePEc:vrs:ecoman:v:11:y:2019:i:3:p:9-20:n:1
    DOI: 10.2478/emj-2019-0016
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