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Internet-based consumer co-creation experience of the new product development process

Author

Listed:
  • Khrystoforova Viktoria

    (National Aviation University, Ukraine)

  • Siemeniako Dariusz

    (Bialystok University of Technology, Poland)

Abstract

The paper aims to explore consumer co-creation experience of new product development processes. Specifically, it is an attempt to determine the level of consumer engagement in an online co-creation process, identifying motives and reasons for the participation in new product development as well as understanding the types of Internet-based co-creation that are mostly preferred by consumers. The study used an online questionnaire and the CAWI method. The results of the research showed that consumers were interested in being involved in the co-creation of new product development. However, some consumers clearly expressed their reservations regarding participation because they felt lacking required knowledge.

Suggested Citation

  • Khrystoforova Viktoria & Siemeniako Dariusz, 2019. "Internet-based consumer co-creation experience of the new product development process," Engineering Management in Production and Services, Sciendo, vol. 11(3), pages 60-68, September.
    • Handle: RePEc:vrs:ecoman:v:11:y:2019:i:3:p:60-68:n:6
    DOI: 10.2478/emj-2019-0021
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