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E-Commerce as a Revenue Generator for Small and Medium Companies in Developing Countries

Author

Listed:
  • Kiselicki Martin

    (Integrated Business Faculty, Macedonia)

  • Kirovska Zanina

    (Integrated Business Institute, Macedonia)

  • Josimovski Saso

    (Faculty of Economics - Skopje, Macedonia)

  • Anastasovski Milan

    (Institute for Transfusion and Medicine - Skopje, Macedonia)

Abstract

Research purpose. The subject of this paper is the role of e-commerce for companies in increasing their competitive advantage in the market during and after the pandemic. The paper monitors the digital transformation and e-commerce implementations in a developing country (North Macedonia) and whether this can lead to a better position in the market.

Suggested Citation

  • Kiselicki Martin & Kirovska Zanina & Josimovski Saso & Anastasovski Milan, 2022. "E-Commerce as a Revenue Generator for Small and Medium Companies in Developing Countries," Economics and Culture, Sciendo, vol. 19(2), pages 47-56, December.
    • Handle: RePEc:vrs:ecocul:v:19:y:2022:i:2:p:47-56:n:9
    DOI: 10.2478/jec-2022-0015
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    More about this item

    Keywords

    e-commerce models; developing countries; online shopping; e-store;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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