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Determinants Considered by Consumers for Brand Selection - with Reference to Laptops in Albania

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  • Plloçi Margret

    (MBA (General-Elective Course in Marketing), University of New York Tirana in collaboration with Institute Universitaire Kurt Bösch/Switzerland, Tirana Albania; Graduated in Business Administration, University of Tirana-Economy Faculty; Graduated in Food Chemistry, University of Tirana-Natural Sciences Faculty.)

  • Koc Macit

    (Ph.D. cand. (ABD) in Management & Economics, Faculty of Management and Economics, Tomas Bata University, Czech Republic; MBA, Webster University, Missouri, USA; B.S. in Business Administration, University of Missouri – Saint Louis, USA.)

Abstract

Purpose of the article There is relatively a big number of brands in the market of laptops nowadays in Albania. It appears that the number of brands offered in this market could easily be compared to the number of brands in Europe and even broader. The purpose of this study is to help Albanian vendors understand the criteria that consumers take into consideration when they make the decision to purchase a laptop.

Suggested Citation

  • Plloçi Margret & Koc Macit, 2014. "Determinants Considered by Consumers for Brand Selection - with Reference to Laptops in Albania," Creative and Knowledge Society, Sciendo, vol. 4(2), pages 1-26, December.
    • Handle: RePEc:vrs:crknos:v:4:y:2014:i:2:p:26:n:1
    DOI: 10.2478/cks-2014-0008
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