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Comparative Analysis Of The Utilisation Of Electronic Commerce And Business In Polish E-shops In The Years 2009-2011

Author

Listed:
  • Czajkowski Tomasz

    (University of Łódź, Faculty of Economy and Sociology, Department of World Economy and European Integration)

  • Szymański Grzegorz

    (Lodz University of Technology, Faculty of Organisation and Management, Department of Management Systems and Innovations)

Abstract

Celem artykułu jest zaprezentowanie wyników badań dotyczących wykorzystania różnych aspektów handlu i biznesu elektronicznego w polskich e-sklepach oraz ich komparatywnej analizy wykonanej dla lat 2009-2011. Niektóre zaprezentowane dane dotyczą także roku 2008. Najważniejsze aspekty poruszane w analizach to: międzynarodowy handel i eksport polskich sklepów internetowych, aspekty marketingowe biznesu internetowego, infrastruktura i bezpieczeństwo polskich e-sklepów oraz ich wyniki finansowe, a także działania, które są planowane w celu zminimalizowania skutków kryzysu gospodarczego. W artykule zaprezentowane są również wnioski z wykonanych analiz oraz przewidywania na przyszłość dotyczące polskiego e-rynku.

Suggested Citation

  • Czajkowski Tomasz & Szymański Grzegorz, 2013. "Comparative Analysis Of The Utilisation Of Electronic Commerce And Business In Polish E-shops In The Years 2009-2011," Comparative Economic Research, Sciendo, vol. 16(4), pages 175-201, December.
    • Handle: RePEc:vrs:coecre:v:16:y:2013:i:4:p:175-201:n:9
    DOI: 10.2478/cer-2013-0033
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