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Mini Cooper: Marketing Strategy, Digital Marketing, Brand & Ethics

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  • Moiseieva Mariia

Abstract

The report is designed to examine, analyse, and evaluate where appropriately the current Mini Cooper’s marketing strategy, its digital marketing initiative, branding, and the importance of ethical values in Mini Cooper as well as other organisations. That is important for understanding of the practical applications of marketing is achieved by applying theory to them.

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  • Moiseieva Mariia, 2013. "Mini Cooper: Marketing Strategy, Digital Marketing, Brand & Ethics," CRIS - Bulletin of the Centre for Research and Interdisciplinary Study, Sciendo, vol. 2013(1), pages 93-113, January.
    • Handle: RePEc:vrs:bucris:v:2013:y:2013:i:1:p:93-113:n:5
    DOI: 10.2478/cris-2013-0005
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