IDEAS home Printed from https://ideas.repec.org/a/vrs/brcebe/v1y2015i1p9n35.html
   My bibliography  Save this article

Marketing Management: Realities and Requirements in the Context of Business Globalization and Internationalization of Companies

Author

Listed:
  • Marcu Liana

    (“Romanian-German” University of Sibiu, Sibiu, Romania)

  • Ranf Diana Elena

    (“Romanian-German” University of Sibiu, Sibiu, Romania)

  • Dumitraşcu Dănuţ Dumitru

    (“Lucian Blaga” University of Sibiu, Sibiu, Romania)

Abstract

Romanian organizations must open their doors to the outside, and for that managers must perceive and interpret all incoming signals to withstand competitive pressure to attract and retain customers, to be competent, to achieve maximum efficiency in their business processes.

Suggested Citation

  • Marcu Liana & Ranf Diana Elena & Dumitraşcu Dănuţ Dumitru, 2015. "Marketing Management: Realities and Requirements in the Context of Business Globalization and Internationalization of Companies," Balkan Region Conference on Engineering and Business Education, Sciendo, vol. 1(1), pages 1-9, November.
    • Handle: RePEc:vrs:brcebe:v:1:y:2015:i:1:p:9:n:35
    DOI: 10.1515/cplbu-2015-0035
    as

    Download full text from publisher

    File URL: https://doi.org/10.1515/cplbu-2015-0035
    Download Restriction: no
    File URL: https://libkey.io/10.1515/cplbu-2015-0035?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:brcebe:v:1:y:2015:i:1:p:9:n:35. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.