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Development Of A Methodology For Improving Product Quality In Order To Maintain Market Competitiveness

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  • Şogorăscu Irina
  • Zerbes Mihai
  • Oprean Constantin
  • Kifor Ştefania
  • Rus Alina

    (“Lucian Blaga” University of Sibiu)

Abstract

This article summarizes a research study conducted at SC Scandia SRL Sibiu with double purpose: first to propose a methodology designed to help maintain the competitiveness of the market; on the other hand to provide a complex tool use in training of future graduates of academic skills. The methodology developed is multidisciplinary combining established marketing methods and quality management. The team followed the methodology to be effective, easy to apply and involve minimal costs.

Suggested Citation

  • Şogorăscu Irina & Zerbes Mihai & Oprean Constantin & Kifor Ştefania & Rus Alina, 2014. "Development Of A Methodology For Improving Product Quality In Order To Maintain Market Competitiveness," Balkan Region Conference on Engineering and Business Education, Sciendo, vol. 1(1), pages 59-62, August.
    • Handle: RePEc:vrs:brcebe:v:1:y:2014:i:1:p:59-62:n:13
    DOI: 10.2478/cplbu-2014-0013
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