Quality Indicators For Shapping The Communication Process In The University Type Of Public Organization

In the context of competition in higher education environment the university type of public institution ensures high quality, accessible, challenging university and research programs, expertise services based on a strong motivation, commitment and professional attitude from the teaching body and students. National documents promoted by ARACIS show that “The internal dimension of academic quality is built based on the legislation in force and according to the specific of each university, its tradition and cultural heritage. It is fully under the responsibility of each university. In this approach, quality assurance becomes a process adapted to the existing institutional specific and it is instituted as a mechanism through which academic results or performances are constantly improved”. Communication quality management is integrant part of the institutional quality management system and to this extent the formulation of general criteria, quality indicators and standards is considered so that emphasis is placed not only on the organization’s conformation to a set of predefined or predetermined quantitative and qualitative conditions but also on the deliberate, voluntary and proactive commitment of the institution for accomplishing certain performances that can be proved by effective results. Within the presented paper, in considering the importance of communication for all process participants, we have identified and defined a series of qualitative indicators which, through content and structure, hold a certain weight in communication quality management implementation in the organization. In formulating the communication strategies, in designing the informational system of a public institution in general and of the university type of public institution these groups and subgroups of indicators, which represent the quintessence of the apprehensions, believes related to sending the information formulated by the stakeholders and actors of the communicational field from all structures of an academic institution, are suggested.