IDEAS home Printed from https://ideas.repec.org/a/vrs/brcebe/v1y2014i1p209-214n45.html
   My bibliography  Save this article

Designing Futuristic Eyeglasses With Innovative Marketing Strategy Using Product Life Cycle Management

Author

Listed:
  • Mohsin Khalil Ahmed
  • Dobrota Georgiana
  • Paul Susu
  • Brindasu Paul Dan

    (Lucian Blaga University of Sibiu)

Abstract

Glasses are becoming more and more important as part of our daily life. The product is an interesting and general. People's needs in this regards are different. In this research work a case study of product life cycle management of smart glasses for future use is presented. Research is thorough and quantitative. Basic objectives that were to establish are the reasons for wearing sunglasses, the most important characteristics that glasses must meet, setting the fashion trends for glasses and provides market strategy for selling glasses until recycling. On the basis of research done on sample of 30 people, different option were put in front of them the most important were chosen, which are, built-in speaker for playback, capacity to store memory, connectivity to external devices (PC) and Radio/MP3. Market strategy is also set for the glasses from factory to the recycling including customer feedback, environmental concerns. Conceptual design of the glasses using computer aided design is also presented. This multidimensional product is an achievement in innovation, entrepreneurship and gives good insight into the implementation of engineering education through product life cycle.

Suggested Citation

  • Mohsin Khalil Ahmed & Dobrota Georgiana & Paul Susu & Brindasu Paul Dan, 2014. "Designing Futuristic Eyeglasses With Innovative Marketing Strategy Using Product Life Cycle Management," Balkan Region Conference on Engineering and Business Education, Sciendo, vol. 1(1), pages 209-214, August.
    • Handle: RePEc:vrs:brcebe:v:1:y:2014:i:1:p:209-214:n:45
    DOI: 10.2478/cplbu-2014-0045
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/cplbu-2014-0045
    Download Restriction: no
    File URL: https://libkey.io/10.2478/cplbu-2014-0045?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:brcebe:v:1:y:2014:i:1:p:209-214:n:45. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.