Challenges faced by organizations in the process of green transition

Climate played a huge role in every change in the historical course of planet Earth. Even today, it is a topic that inspires experts to think and undertake initiatives for sustainable development based on the principles of green transition. However, in conditions where 99% of European businesses are micro, small and medium, it is clear that the progression of European countries towards the goal of green transition will only be through strategic planning in which “green” goals are incorporated. The transformation of micro, small and medium-sized businesses in the future period is imperative. It is becoming a strategic imperative for businessmen who want to advance in the global landscape, which is rapidly developing in a green direction. The transition to a green economy, despite the fact that it is costly, slow and will cause many “victims”, provides significant opportunities for businessmen to strengthen their competitiveness. However, it should not be forgotten that parallel to setting green strategic goals, every organization should provide strong internal capacities for the implementation of large-scale changes resulting from green transitions. The transformation should be in the spirit of smart transition, which will enable a balance between what the company wants to achieve and the skills possessed by human resources.