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Economic and Financial Viability Plan for the Enterpreneurship of a Lyric Theatre Low-Cost Company: The Case of Zarzuela in Spain

Author

Listed:
  • de Sancha Navarro Jesús Manuel

    (Faculty of Economics and Business Science, University of Seville, Spain)

  • Palma Martos Luis

    (Faculty of Economics and Business Science, University of Seville, Spain)

  • Oliver-Alfonso María Dolores

    (Faculty of Economics and Business Science, University of Seville, Spain)

Abstract

Taking into account that one of the major handicaps when undertaken in the cultural sector is the problem of cost and demand volatility, this paper aims to implement a viability plan for the entrepreneurship of a lyric theatre low-cost company, dedicated to Zarzuela performance, a type of Spanish music like Opera. Firstly, the cultural sector data are analysed in terms of supply and demand and secondly a viability plan is carried out for three years. According to the results it is concluded that this type of venture is very risky if you do not have grant or other financial resources, due to the variability of demand and the increase in unit costs as the artistic performance has a fixed production technology that cannot absorb the technical progress of the rest of the economy.

Suggested Citation

  • de Sancha Navarro Jesús Manuel & Palma Martos Luis & Oliver-Alfonso María Dolores, 2016. "Economic and Financial Viability Plan for the Enterpreneurship of a Lyric Theatre Low-Cost Company: The Case of Zarzuela in Spain," Scientific Annals of Economics and Business, Sciendo, vol. 63(3), pages 363-379, November.
  • Handle: RePEc:vrs:aicuec:v:63:y:2016:i:3:p:363-379:n:6
    DOI: 10.1515/saeb-2016-0128
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    References listed on IDEAS

    as
    1. Luis Antonio Palma M. & Luis Fernando Aguado Q., 2010. "Economía de la cultura. Una nueva área de especialización de la economía," Revista de Economía Institucional, Universidad Externado de Colombia - Facultad de Economía, vol. 12(22), pages 129-165, January-J.
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    More about this item

    Keywords

    entrepreneurship; viability plan; cultural economy; low-cost; music;
    All these keywords.

    JEL classification:

    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • G30 - Financial Economics - - Corporate Finance and Governance - - - General

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