IDEAS home Printed from https://ideas.repec.org/a/vrs/aicuec/v59y2012i2p219-230n16.html
   My bibliography  Save this article

Reputation of Banks in Slovenia

Author

Listed:
  • Završnik Bruno

    (Faculty of Economics and Business University of Maribor Maribor, Slovenia)

  • Jerman Damjana

    (International Business School Ljubljana, Slovenia)

Abstract

Corporate reputation is one of the key success factors of a single company on today's global competitive market. In order to obtain a positive corporate reputation it is necessary to know and understand all the features in forming a corporate reputation. This article presents the key elements of corporate reputation and which tools of the marketing communications mix are most effective for forming and executing company communication in order to ensure a long term positive bank reputation. The main findings of this research will therefore be a useful basis for corporate reputation management, not only within bank institutions, but also for other companies, which are trying to build and maintain positive corporate reputation in the long term.

Suggested Citation

  • Završnik Bruno & Jerman Damjana, 2012. "Reputation of Banks in Slovenia," Scientific Annals of Economics and Business, Sciendo, vol. 59(2), pages 219-230, December.
  • Handle: RePEc:vrs:aicuec:v:59:y:2012:i:2:p:219-230:n:16
    DOI: 10.2478/v10316-012-0043-4
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/v10316-012-0043-4
    Download Restriction: no

    File URL: https://libkey.io/10.2478/v10316-012-0043-4?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:aicuec:v:59:y:2012:i:2:p:219-230:n:16. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.