Innovative Synergy: Successful Cooperation of Enterprises in the Hotel Industry

The hotel industry is constantly changing and evolving, and one of the key factors for success in this competition is the ability to innovate and collaborate. Innovative synergy is a process in which two or more businesses work together to create value that they would not achieve on their own. In the hotel industry, this connection can be membership in professional associations or hotel chains. The main goal of the presented article is to evaluate the cooperation of companies in the hotel industry and to identify the advantages/disadvantages and effects of synergy of companies in the context of the hotel industry. This goal will be achieved through several key elements of analysis and evaluation that will consider current trends, practices and opportunities within the field. Based on the results of our primary research, we can conclude that most members in professional associations/hotel chains have sufficient awareness of the activities of their members, which points to the development of these activities within the given professional association/hotel chain. The second finding is the fact that member businesses are aware of and benefit from the benefits that make membership in professional associations/hotel chains an important tool for supporting and strengthening the competitiveness of hotel businesses.