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Is Digitalization Really A Competitive Advantage?

Author

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  • Yuliya Hristova

    (University of Economics – Varna, Bulgaria)

Abstract

The modern age is that of digitalization. It is present in every aspect of people's lives, and this makes it a way of doing business. It is considered that the more technologically developed companies, using if not a fully digitized channel, then omnichannelity, have an advantage in the realization of their product. The purpose of this article is to provide some arguments that prove or disprove this assumption.

Suggested Citation

  • Yuliya Hristova, 2023. "Is Digitalization Really A Competitive Advantage?," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 296-302.
    • Handle: RePEc:vrn:commdh:y:2023:i:1:p:296-302
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    More about this item

    Keywords

    digitalization; competitive advantage; trade; technology competitive strategy;
    All these keywords.

    JEL classification:

    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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