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Dynamic Pricing In E-Commerce

Author

Listed:
  • Desislava Grozdeva

    (University of Economics – Varna, Bulgaria)

Abstract

In the digital age, e-commerce has established as a fast and convenient way to sell various products. The number of online stores and the competition between them is constantly growing. As a result, more and more e-retailers are implementing dynamic pricing in their operations to increase business efficiency. The purpose of this paper is to present the essence, algorithm and advantages of dynamic pricing, highlighting the main challenges for businesses from implementing this pricing strategy. Specific areas of application of dynamic pricing in e-commerce are also reviewed in the paper.

Suggested Citation

  • Desislava Grozdeva, 2023. "Dynamic Pricing In E-Commerce," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 288-295.
    • Handle: RePEc:vrn:commdh:y:2023:i:1:p:288-295
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    More about this item

    Keywords

    dynamic pricing; e-commerce; Internet; digitalization; artificial intelligence;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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