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Coopetition As A Strategy For Improvement The Competitiveness Of The Commercial Company

Author

Listed:
  • Ivan Slavchev

    (University of national and world economy – Sofia)

Abstract

The dynamic of economic environment has been developing with unprecedented speed. The business has proven its resilience to quickly adapt and sustain. It looks for opportunity through strategic partnerships to improve. The aim of the publication is to raise the attention on coopetition as a strategy for improvement of the company competitiveness. The subject of this research is the role of coopetition for enhancing the competitive advantages of the companies and developing a favorable business environment. The author defends the thesis that coopetition plays pivotal part of strategic company planning and support the business to improve its competitiveness and resilience.

Suggested Citation

  • Ivan Slavchev, 2023. "Coopetition As A Strategy For Improvement The Competitiveness Of The Commercial Company," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 127-132.
    • Handle: RePEc:vrn:commdh:y:2023:i:1:p:127-132
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    More about this item

    Keywords

    coopetition; strategic partnership; competition; competitive advantage; beer market;
    All these keywords.

    JEL classification:

    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation

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